Revenue from Adsense
Allowing you to earn some revenue from Adsense, is the least Google can do. After all, they make Billions from this business model.
In case you don't understand the Google business model, we will give you the 30,000 foot view of how it works.
Adwords is where advertisers create ads, and a "Pay-per-click" campaign. You spend money.
Adsense is where publishers agree to display ads created in Adwords. You earn money.
There are advertisers who are willing to pay to have a short ad displayed, either on the Google Search page, or on other sites related to the context of the ad. (In addition to their Search Engine, Google has a network of sites who have chosen to show their ads).
Advertisers pay Google every time the ad is "Clicked on". The sites who have allowed Google to show ads earn revenue from Adsense also, when the ad is "clicked" from their site.
How Does Adsense Work?
Once you've signed up for Google's Adsense, and create some space on your site to show the ads, copy and paste a block of HTML and you're done. Google handles the rest.
Google automatically delivers text and image ads that are precisely targeted to your site (based on your site's content) so well-matched, in fact, that your readers will actually find them useful.
If your content changes, the ads change to match your new content. You also have the ability to target your ads by geographic location, even to the local level.
To learn more about how you can generate revenue from Adsense, Click Here.
Using Google's Adsense is a very simple process, comprised of two steps - creating an Adsense account, and placing snippets of HTML on your site.
To create your account so you can begin to earn income from Adsense today, go to Google Adsense and signup for an Adsense Account.
Once you have an account, you can choose from four channels through which you can display your ads and generate revenue from Adsense:
Adsense for Content - Display ads that are targeted to your site's content or audience. This is the typical ad you see on other websites, or on the right side of the Google Search page.
Adsense for Search - Offer your users site search or web search while earning revenue from ads relevant to their search terms. This is a feature that will allow you to extend your income earning potential - You place a Google Search bar on your site, and customize it to benefit your visitors. You enhance their experience, while providing additional ads which could produce more income from Adsense for you.
Adsense for Feeds - If you have an RSS Feed, you can also place relevant ads in your feed, that Google manages.
Adsense for Domains - If you have a parked domain, you can also serve ads on this page.
Should You Use Adsense?
Adsense is a very simple passive income generator, that should be considered, at least in some aspect.
You always need to consider how use of Adsense can affect your site's "Look and Feel". Never jeopardize your visitor's experience for potential income sources. You want them to either come back, or recommend your site.
Revenue from Adsense should not be considered for your primary income source. Most visitors never click on an ad, and thus, you shouldn't expect them to behave differently on your site. Depending on your traffic, you can expect some level of income, but normally it will not be substantial.
Find a place, or places where you can put small snippets of Adsense Ads. If they are not too prominent and distracting, then you have a chance for them to be a possible enhancement to your visitor's experience.
TIP: Consider only placing Adsense on your secondary and tertiary pages, and not on your Home Page. Keep your Home Page clean and content-focused.
Adsense Configuration and Measurement
To generate revenue from Adsense consistently and effectively, you should monitor and adjust your campaigns.
One simple but effective means of adjusting your campaigns is to set up "Channels" for each web page you create. Channels allow you to track the performance of your ads.
Once you've setup Channels for each page (and placed the correct HTML code on each corresponding page), you can then monitor the performance of each page's ads.
Find the page(s) that are performing the best, and take the Keyword from that page and go to Google's Keyword Tool.
Continue to monitor your performance using Adsense reports.
Enter the same keyword, and see what keyword(s) advertisers are competing over the most. Go back to your pages, and include new content for any of these highly competitive keywords...this will cause Adsense to serve new ads related to your new content, and typically the Cost-per-Click is higher.
This exercise will increase your revenue from Adsense, and help to maximize your earnings potential.
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