The Key to High Page Ranking
SEO content, or Search Engine Optimization content refers to the concept that the words on your webpages drive your Search Engine Ranking.
Search Engines have evolved, and continue to evolve in the way they rank webpages. Currently, the Search Engines are relying more and more on compelling and relevant content for their ranking.
To better understand SE results, we need to look at SE's, and what their ultimate goal is. Their goal is to recognize what a page is about, how good it is, and supply relevant search results for the keywords searched upon.
They want the user who searched to find exactly what they're looking for. In the past, search engine algorithms depended highly on Meta Tags, keyword density, length of page, etc. to determine rank, and only the SEOers could figure out what the SE's were looking for.
As SE's mature, they realize that they really need to look at a page as a human would, or from a "reality" perspective. Relevance and Quality of content are the keys to high Page Ranking (PR). Much to the professional SEOers dismay, the real secret lies in the content.
As you begin writing your content, remember that you have two goals. First you want to please your visitor with highly-relevant and quality content. Secondly, you want to rank highly in the Search Engine (SE) results. (Some may argue these should be reversed, but either way, they are both dependent on each other).
Other keys to high page ranking include On-page criteria as well as Off-page criteria.
On-page criteria deals with the structure of your webpage, including Content, Title, Meta Tags, Keyword Density, etc. This criteria is interpreted by humans as relevant and valuable.
A visitor searches, reads the Description under the Organic link, clicks, finds great content, and continues to click through the site. They have found great content, and feel satisfied. This human interpretation drives SEO content, and has lately become the foundation of SE algorithms.
Another way to look at this is - if a visitor likes what they see, they are more willing to perform a desired action - buy, subscribe, recommend, link to, etc.
Simply put - over deliver quality, relevant SEO Content, and your On-Page criteria will be great.
Off-page criteria deals with inbound links and visitor behavior. For example, if a visitor searches for a keyword, clicks on an Organic link, and never returns to the Search Engine, this type of behavior is highly-valued - the visitor must have found what they are looking for.
If they click on an Organic Link, and return within a couple of seconds and click on another link, this shows poor relevance, confusing content, or some other "human behavior" factor that takes away from the value of this link.
Another factor considered in SEO is the number and quality of inbound links to your site. Inbound links from sites with a high Page Ranking are more valuable. Ideally, you will want high PR sites linking to your site. You can accomplish this by providing high-value SEO content that they want to link to.
Your Off-Page Criteria is driven by your On-Page...or your content.
SEO Content and Keywords
Each page of your site should be focused on one keyword.
Use only one keyword per page, and be sure to include it in your first 90 characters, sprinkled throughout and near the end of the page.
Don't be misled, you are not writing for the search engines…you are writing for the visitor. Although it may seem that you should be writing for the SE's, remember they are measuring "human behavior" - or how your visitors are reacting to your content!
Be very careful not to use your keyword just for the Search Engines at the expense of your visitor. Make sure your content flows naturally.
Follow the basic formula, but always focus on delivering high-value content that your visitor wants to read. Over-deliver, and your visitor will have a good experience, the SE's will notice, and your pages will ultimately rank highly.
Please Your Reader
Hook 'em - Most first-time visitors will scan your first paragraph. Be sure to use strong call-to-action verbs, adjectives, etc. to spark interest, and generate curiosity, or a desire to read on.
Simple SEO Content - Keep your content simple, clear and relevant. Don't make an effort to impress your visitor with big, technical terms. Keep it to the point, easy to read and easy to understand.
No "Flowers" - Don't get cutesy and flowery with your writing. SEO content is direct and to the point. Articulate your point in as few words as possible. Visitors aren't coming to your site for an afternoon book reading. They want information. Give it to them in a direct and organized manner.
Keep it Interesting - Don't get long-winded, or boring. Use interesting examples, references or pictures to help illustrate a point.
Although it may seem mystical, there is really no magic to ranking highly for Search Engine results. The key is to provide high-quality, relevant content.
Remember that you are writing to please your visitor. If you succeed in doing that, the Search Engines will notice, and reward you. Let your passion shine through your content, and keep it real. Your SEO content will become more and more valuable as you continue to get inbound links from high PR sites that want to link to your site, because of your content.
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